Business card design. Why it’s STILL important.

Posted in: Business by Dennis Good on May 19, 2010 | No Comments

I focus mainly on building websites these days, but I haven’t forgotten how important business cards are at representing my business. We do most of our communicating via email, phone, instant message, and social media sites. Think about how unique or almost strange it is when you get a hand written letter or something personally prepared and delivered. Delivering a business card by hand or my mail is almost a novelty today and can be memorable to a client prospect or current clients. Take advantage of the old way of doing business and it might surprise you.

First impression

Nothing can replace that first meeting in person. It’s a habit of mine to hand a client a card at the end of a meeting with hopes that they’ll remember my work or maybe consider a call when they need my services. There is value in putting a face to a name when business opportunities arise.

Paper lasts

Paper lasts for hundreds of years vs. an email that may get deleted or filed to never be seen again. Although email is great, hit prospects up multiple times with printed items to keep you fresh in their mind. A combination of digital and printed items can keep you at the top of a clients mind.

Quick look

An easy reference may be the simplest way to get you work. A couple of page flips or the turn of the card holder for some may be the quickest path for your prospect to make that call. Make it easy and have a card that stands out.

Services

Your business card is a calling card. Have your services or products on your card so that it can be referenced quickly. Your name, phone, and address are good, but take it further and remind your potential clients what you are good at by putting it on your cards.

Website

Your website could be the most viewed or thought of element in your marketing campaign. If you’re not putting your website on your cards, do it now. A website is the closest item to your business card that prospects will see. Display it and be proud.

Networking

While networking, you have a very short window to say who you are and what you do. After 10-15 introductions during a networking session, faces begin to fade and you begin to blend into the background. A well designed business card will leave the lasting impression you are looking to make.