Too many small projects? Make them big.
Posted in: Design Blog by Dennis Good on January 29, 2010
I met with two great people this morning over a cup of coffee about a small video we’re working on. Although it was a quick meeting about a very small project, I left feeling energetic and inspired about our what we were going to do and how we were going to make it fun. It was about the ideas and potentials of not only this project, but what it could lead to or generate.
Big projects are great, but we all have to take on the small projects as well that may not have the proper time allowance or budget to work with. This is when the real creativity kicks in. What are you going to do with that logo design that needs to be done the same day. Or the brochure that can only be black and white with no bleeds. What are you kidding me? A $50 banner design due tomorrow? This happens all to often in the design industry since clients are looking to save money and stretch their budgets.
Look past this small project too see what’s next on the horizon. What kind of great project could this lead to? What potentials are there for other work? Don’t be afraid to be generous with your hours from time to time. Good clients will appreciate your short term sacrifice and will reward you with more work in the future. Sometimes a good supply line of work at a slightly lower rate can be in your favor long term.
Be passionate about every project you take on. Big projects and especially the small projects. Bring those small projects to life and give them that extra shine and polish that your clients will love. Make them feel comfortable with you so that when that big project does come along, they’ll think of you first.
