Getting a great web site for your business.
Posted in: Design Blog, Web Design by Dennis Good on October 23, 2009
Why? Why would anyone want a web site for their business? Needless to say, every business that is serious about finding customers should have a web site? Big or small, they’re an excellent way for customers to find out where you’re located, how much your products cost, and to send you a quick message to tell you how great you’re doing. The process can be simple and straight forward to meet your needs without all the fluff from those big web development agencies.
Who? How in this big world of web design do you find the right folks to design and build your web site? This big question really depends on your needs. If you do any research at all, you’ll find that all web designers and web developers are good at certain things. Ask yourself what it is that you’re really looking for in a good web site. Then go out and find the people who are good at that and have a proven track record. We’re very strongly focused on design and working with your current brand to grow your business. The guy next door may not be so focused on design, but may have a ridiculous amount of knowledge on Search Engine Optimization. Who do you go with? Simply ask yourself what’s important to you.
Finished product? So once you’ve decided why your having a web site built in the first place, and who’s going to do it, how do you know if the guys you picked actually did a good job or not. Well, go back to your business goals and look at what you asked them to do. Did they do it? Was it successful? Maybe you’re goal was to increase sales in 2009. Did it happen? See if there is any measurable information on how your web site created your “success”. Most generally, I’m asked to design a web site for my clients, but what they’re really asking me to do is grow their business. And typically I get asked how I can measure such goals as higher sales, more customers, bigger leads, etc. Although, this is a partnership effort between you and your web designer, you should expect an expert opinion from your designer on the best way to report on such statistics.
